PRICING GUIDE
FOR
VISUAL CREATIVES
Are you ready to price your commercial creative work confidently?
What is the Pricing Guide for Creatives?
Let's be real. Pricing commercial creative work sucks. I want to help you make it suck a little less.
Have you ever experienced the excitement of getting a new job request in your inbox and then the instant anxiety and dread of having to figure out a quote?
Will I quote too high and scare tentful, making less than minimum wage?
How do I work within the client's limited budget? Where do I even start?
You can start by grabbing the Pricing Guide for Visual Creatives.
This guide will help illustrators, letterers, graphic designers, muralists and commercial artists price confidently. It will give you the tools to figure out your own personal pricing structure based on your experience and the value you bring to the table.
THIS 26 PAGE
PRICING GUIDE FEATURES
-
Case studies from ACTUAL illustration jobs
-
Why proper pricing is so important
-
Why you should never charge hourly
-
How to figure out your own personal salary
-
Typical rates for designers
-
How to time track to help estimate pricing
-
Value based pricing factors + additional fees
-
Negotiation basics
-
Links to additional pricing resources
Testimonials from Other Creatives
Katie Valentine
Founder of Mango Illustrated
Illustrator
This is really freaking amazing. Like I have an ungodly amount of pricing guides from various courses and newsletters and this is literally one of the absolute best I’ve seen.
Alisa Singh
Founder of Jellyfish and Stone
Artist and Facilitator
This guide is so valuable!
It underscores how important pricing correctly is and walks you through how to set your rates. Alana’s advice is based on decades of experience, and the case studies of real-world projects and prices are THE BEST! I already feel more
confident pricing my work!
Jill Reeves
Founder of Tiny Thistle Studio
Surface Designer
This guide is incredible! The design and layout is gorgeous and the presentation style and overall voice make it a joy to read. It’s jam-packed with valuable nuggets to help beginners and even seasoned artists find their way.
Hi there! I'm Alana McCarthy
I’m Alana McCarthy, a Toronto-based artist who loves to create eye-catching and colourful illustrations, designs, and murals.
I’ve had a wide range of work experiences ranging from being represented by an artist’s agent, to working full time as a Senior Graphic Designer in an office, to running my own business and marketing myself online.
With over 20 years of experience in the creative industry, I've developed a unique skill set to help businesses and brands stand out from the crowd.
I've had the pleasure of working with incredible clients such as Absolut Vodka,
Taco Bell, The Wall Street Journal, Disney / Pixar, Crayola and more.
Recently, I became a six-figure creative and I want to help you do the same! I hope you enjoy this guide and it makes pricing a little less scary for you. You’ve got this!
ONLY
$39
-
Negotiate confidently
-
Learn to charge what you're worth
-
FINALLY feel good about pricing and making money doing the work you LOVE
Stay connected with Alana on social media
© Copyright Alana McCarthy Creative. All Rights Reserved.
